It's not about what you say.
It's about what they hear.
Why is Israel's public image so far away from the truth? Is it all about the BDS movement? Or, does it actually have to do with how Israel communicates its story? What is "Hasbara", really, and how come only Israel has such a thing? Can we look at this from a marketing-based point of view, instead of a political one? Is it all lost, or, can we actually change the conversation dramatically? This speaking engagement exposes the story of brilliant thought leaders in Israel's public diplomacy, what they tried to do, how it challenges traditional approaches, and where do we stand today.
WHAT'S IN THIS SPEAKING ENGAGEMENT?