This speaking engagement is a unique way to expose your audience to authentic content which shows what is unique about Israel's economic story, how Israel's business culture is relevant and effective for entrepreneurial values in today's world, how Israel rose to become the dubbed "Start-Up Nation", what are the challenges ahead, and what personal lessons could be learned from this case-study. This speaking engagement is designed to fit for any audience, of any age, background and interest. This speaking engagement is Assaf's most notorious and famous one, which has been valued and repeatedly requested by many program leaders, mission and delegation organizers, and more. In particular, this speaking engagement is extremely effective as an opening or concluding talk for almost any agenda.

v  Authentic

v  No conflict/politics
v  Interesting and refreshing

v  Exposing contemporary sides if Israel
v  Not many "dry" and tiring economic figures and graphs

v  Tapping on strengths, weaknesses, opportunities and threats
v  Designed to fit any audience

v  Light and friendly approach

v  Could be customized for clients' needs

v  Available in Spanish as well.

This speaking engagement is approved for TAGLIT Birthright Israel groups, and is listed under "Innovation, Entrepreneurship and Technology."