Market Research
THE WORKSHOP
Enrich your group with a practical workshop, which provides both basic business understanding for market research, as well as a hands-on practice for basic data management. This workshop is designed as a fun and engaging experience, especially for junior audiences and young professionals.
Class
Learn basic theory of market research - what are the five forces of competitiveness and how do they work. Acquire practical knowledge and tools for conducting online market research, with a round (zero) budget. Learn how to organize data entry in an effective way, with free online tools.
Practice
Individual/group hands-on practice, to experiment with building a structure for data collection and management, using OLAP and OLTP basics (requires personal/group laptops).
Added Values
✓ Practical knowledge
✓ Designed for young professional
✓ Combination of theory and practice
✓ Useful for students and juniors
✓ Fun and experimental
Recommended Time
2.5 Hours for full workshop, 1.5 hours for speaking engagement only.
WHAT’S IN THIS WORKSHOP
Open Discussion
What is relevant for any market research, and what is the purpose.
Example
Understanding many of the theoretical tips through a shared example.
Five Forces of Porter
Basic business theory for any market research with Porter's five forces.
Practice
Individual practice with personal laptops / PCs, to exercise the technical tips.
Technical Tips
How can an internet based market research be done in a cost-effective way.
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